Web Marketing

Maximizing PIM and CMS Integration for E-commerce

In the world of e-commerce, businesses are constantly seeking ways to improve their operations and deliver a seamless shopping experience to their customers. One vital aspect of achieving this is the integration of Product Information Management (PIM) and Content Management…

Promotions, privileged customers … tools to increase your sales!

In order to make a successful sale, it is essential that you encourage customers to buy your products or services. To do so, you must use marketing tools that are effective in achieving your goals. It’s all about spreading the…

The community manager: the ally of your visibility on social networks!

Employing a community manager has only advantages. The visibility of your company or your site will be boosted. What is a community manager? And what are the advantages it can offer your company? The details will clarify all this for…

E-mailing: a way to build customer loyalty!

In order to build customer loyalty and make their brand known to the public, companies are all looking for a reliable means of communication. E-mailing is one of the most effective methods used to transmit information. What is e-mailing? E-mailing…

Visibility and traffic: do you know how to analyze them?

The Internet is a set of computers that communicate with each other through a common protocol, TCP/IP (Transmission Control Protocol/Internet Protocol). There are various media for exchanging information, including websites that are the most used nowadays. As a medium of…